John Brown
Member
Marketbridge has acquired Revere, a UK-based B2B technology marketing agency , in a move that doubles its workforce in Europe and strengthens its channel marketing capabilities. This expansion enhances Marketbridge's ability to serve global B2B clients with local agility, strategic depth, and integrated execution.
Why Revere Matters to Marketbridge
Revere, headquartered in Marlow, Buckinghamshire, is known for its deep expertise in the channel marketing ecosystem. The agency serves key tech clients such as Westcoast, Lenovo, Samsung, and Fujitsu.By integrating Revere's team of 52 professionals, Marketbridge bolsters its own European presence, following its earlier acquisition of April Six. Together, Revere and April Six now form the core of “Marketbridge Europe,” helping the firm deliver strategic consistency across markets.
The acquisition is backed by private equity firm RTC Partners, which supports Marketbridge's ambition to build a global growth consulting and marketing platform.
How This Acquisition Shapes Marketbridge's Offering
- Stronger Channel Strategy: Revere brings deep insight into partner ecosystems, allowing Marketbridge to better support clients with complex channel go-to-market models.
- Local + Global Delivery: With European presence and global reach, Marketbridge can deliver consistent strategy and execution across continents without sacrificing local relevance.
- Talent & Capability Growth: The added staff, skillsets, and client portfolios increase Marketbridge's capacity to handle larger and more diverse B2B projects.
- Strategic Alignment: Both firms emphasize advisory rigor, outcomes orientation, and integrated strategy-to-execution making the cultural fit strong.
“Welcoming Revere into Marketbridge marks another step forward in our mission to help B2B organizations grow with clarity, speed and purpose… Revere brings a depth of insight, a strong advisory ethos, and a proven ability to deliver meaningful outcomes for ambitious technology brands.”
Fiona McKenzie, CEO of Revere, added:
“Joining Marketbridge allows us to build on what we've created: more reach, more capability, more strategic clarity while preserving what makes Revere unique.”
Broader Industry Context
This deal comes at a time when B2B marketing is under pressure to bridge strategy and execution, deliver measurable ROI, and scale across geographies. Firms that can combine consulting depth with marketing execution are increasingly rare and in demand.Furthermore, for clients operating across Europe and globally, having a unified partner with both local presence and global alignment becomes a competitive advantage.
The legal counsel for this transaction included Osborne Clarke, which advised Revere's shareholders.
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