Vikram Kumar
Member
I have been wondering about this for a while, so I figured I would ask here and also share what I have seen so far. When you try to advertise insurance, everyone seems to have a different opinion about which countries actually work. Some people swear by big markets, others say smaller ones convert better. It gets confused fast.
The main pain point for me was spending money in the wrong places. I would set up campaigns, get clicks, and then… nothing. Either the leads were low quality or people just bounced without doing anything. It made me question if my ads were bad or if I was simply targeting the wrong GEOs. A few friends in similar niches had the same issue, so I knew it was not just me messing things up.
After a lot of trial and error, I started noticing patterns. Tier 1 countries like the US, UK, Canada, and Australia definitely have strong intent. People there understand insurance well and are actively looking for it. The downside is cost. Clicks are expensive, and if your funnel is not tight, money disappears quickly. It can work, but you need patience and a clear offer.
Then I tested some Tier 2 regions. Countries like India, Philippines, Mexico, and parts of Eastern Europe surprised me. The traffic was cheaper, and while not everyone converted, the volume made up for it. I noticed health and motor insurance did better in some of these regions than life insurance, which needs more trust and education. What didn't work for me was going too broad. When I targeted “worldwide,” results were messy and inconsistent.
One thing that helped was thinking local instead of global. Different GEOs respond to different messages. In some countries, price matters most. In others, people care more about coverage or claims support. When I adjusted my approach and looked into local insurance advertising insights, things slowly improved. I came across a helpful breakdown on how to approach different regions when you want to advertise insurance, and it made me rethink how I structure campaigns for specific locations instead of copying the same setup everywhere. advertise insurance .
So if you are stuck, my honest advice is to test GEOs in small batches. Do not assume the best country is the most expensive one. Sometimes the quieter markets give better results if you pay attention to what people there actually want. It is slower, but it saves a lot of frustration in the long run.
The main pain point for me was spending money in the wrong places. I would set up campaigns, get clicks, and then… nothing. Either the leads were low quality or people just bounced without doing anything. It made me question if my ads were bad or if I was simply targeting the wrong GEOs. A few friends in similar niches had the same issue, so I knew it was not just me messing things up.
After a lot of trial and error, I started noticing patterns. Tier 1 countries like the US, UK, Canada, and Australia definitely have strong intent. People there understand insurance well and are actively looking for it. The downside is cost. Clicks are expensive, and if your funnel is not tight, money disappears quickly. It can work, but you need patience and a clear offer.
Then I tested some Tier 2 regions. Countries like India, Philippines, Mexico, and parts of Eastern Europe surprised me. The traffic was cheaper, and while not everyone converted, the volume made up for it. I noticed health and motor insurance did better in some of these regions than life insurance, which needs more trust and education. What didn't work for me was going too broad. When I targeted “worldwide,” results were messy and inconsistent.
One thing that helped was thinking local instead of global. Different GEOs respond to different messages. In some countries, price matters most. In others, people care more about coverage or claims support. When I adjusted my approach and looked into local insurance advertising insights, things slowly improved. I came across a helpful breakdown on how to approach different regions when you want to advertise insurance, and it made me rethink how I structure campaigns for specific locations instead of copying the same setup everywhere. advertise insurance .
So if you are stuck, my honest advice is to test GEOs in small batches. Do not assume the best country is the most expensive one. Sometimes the quieter markets give better results if you pay attention to what people there actually want. It is slower, but it saves a lot of frustration in the long run.