I have been testing different GEOs for dating offers lately, and one thing I noticed is that good Dating Traffic really depends on the country you target. Some places look cheap at first, but the users barely engage. Others cost a little more but convert way better in the long run. At first, I was honestly confused about where to focus.
I tried broad targeting because everyone online keeps saying “go global,” but that ended up wasting a lot of budget. A few countries brought clicks, but the quality was terrible. People bounced fast, and signups were inconsistent. What started helping me was narrowing down a few countries and testing them one by one instead of chasing volume.
I had surprisingly decent results with the US, Brazil, the Philippines, and parts of Eastern Europe. The US traffic was expensive, but the users were more active. Brazil gave me cheaper clicks and solid engagement. The Philippines worked better for mobile traffic than desktop in my case. I also started reading more about how people structure a proper Dating Vertical Ad campaign instead of just throwing creatives online randomly.
Small changes like localizing ad copy and adjusting timing made a bigger difference than I expected. One thing I learned the hard way is that “cheap traffic” does not always mean profitable traffic. Sometimes paying a bit more for better quality users actually lowers your overall cost per signup. Right now, I usually test Tier 1 and Tier 2 countries together and cut the weak performers quickly. That approach feels much safer than putting the whole budget into one GEO from day one.
I tried broad targeting because everyone online keeps saying “go global,” but that ended up wasting a lot of budget. A few countries brought clicks, but the quality was terrible. People bounced fast, and signups were inconsistent. What started helping me was narrowing down a few countries and testing them one by one instead of chasing volume.
I had surprisingly decent results with the US, Brazil, the Philippines, and parts of Eastern Europe. The US traffic was expensive, but the users were more active. Brazil gave me cheaper clicks and solid engagement. The Philippines worked better for mobile traffic than desktop in my case. I also started reading more about how people structure a proper Dating Vertical Ad campaign instead of just throwing creatives online randomly.
Small changes like localizing ad copy and adjusting timing made a bigger difference than I expected. One thing I learned the hard way is that “cheap traffic” does not always mean profitable traffic. Sometimes paying a bit more for better quality users actually lowers your overall cost per signup. Right now, I usually test Tier 1 and Tier 2 countries together and cut the weak performers quickly. That approach feels much safer than putting the whole budget into one GEO from day one.