Scott Peterson
Member
I’ve been testing different things in adult advertising for a while now, and honestly, targeting is where I struggled the most in the beginning. It’s easy to think you just pick a niche and run with it, but it’s way more trial and error than that.
At first, I went super broad. I thought more reach = more conversions. Didn’t really work. I got traffic, sure, but most of it was low quality and didn’t convert at all. That’s when I realized that in adult advertising, being specific usually beats being broad.
What started working better for me was breaking things down into smaller segments. Instead of targeting a general audience, I tried focusing on specific interests and categories. Like instead of just “dating,” I went deeper into things like casual encounters or specific preferences. The traffic volume dropped a bit, but the quality improved a lot.
Another thing that helped was geo targeting. I used to run worldwide campaigns, but performance varied a lot. Once I started focusing on a few countries that actually converted well, my ROI got more stable. It’s not about hitting every location, just the ones where your offer makes sense.
Device targeting also made a difference. I noticed mobile users behaved very differently compared to desktop. Some campaigns worked better on mobile, especially with simple landing pages. So now I usually separate campaigns by device instead of mixing everything together.
One thing I didn’t expect was how important creatives are alongside targeting. Even with the right audience, if your ad doesn’t match what they’re looking for, it won’t work. So I try to align my creatives closely with the audience segment I’m targeting.
If you’re still figuring things out, I found this list of platforms helpful while testing different approaches. (I was basically exploring options around adult advertising networks for better targeting). It gave me a few ideas on where to run campaigns depending on the audience type.
Overall, what worked best for me wasn’t one single targeting method. It was combining a few things together like niche interests, specific geos, and device-based campaigns. And testing constantly. There’s no shortcut here, just small improvements over time.
Curious to hear what others are seeing though. Are you guys going broad or super niche?
At first, I went super broad. I thought more reach = more conversions. Didn’t really work. I got traffic, sure, but most of it was low quality and didn’t convert at all. That’s when I realized that in adult advertising, being specific usually beats being broad.
What started working better for me was breaking things down into smaller segments. Instead of targeting a general audience, I tried focusing on specific interests and categories. Like instead of just “dating,” I went deeper into things like casual encounters or specific preferences. The traffic volume dropped a bit, but the quality improved a lot.
Another thing that helped was geo targeting. I used to run worldwide campaigns, but performance varied a lot. Once I started focusing on a few countries that actually converted well, my ROI got more stable. It’s not about hitting every location, just the ones where your offer makes sense.
Device targeting also made a difference. I noticed mobile users behaved very differently compared to desktop. Some campaigns worked better on mobile, especially with simple landing pages. So now I usually separate campaigns by device instead of mixing everything together.
One thing I didn’t expect was how important creatives are alongside targeting. Even with the right audience, if your ad doesn’t match what they’re looking for, it won’t work. So I try to align my creatives closely with the audience segment I’m targeting.
If you’re still figuring things out, I found this list of platforms helpful while testing different approaches. (I was basically exploring options around adult advertising networks for better targeting). It gave me a few ideas on where to run campaigns depending on the audience type.
Overall, what worked best for me wasn’t one single targeting method. It was combining a few things together like niche interests, specific geos, and device-based campaigns. And testing constantly. There’s no shortcut here, just small improvements over time.
Curious to hear what others are seeing though. Are you guys going broad or super niche?