A backlink in SEO, short for "backlink" or "inbound link," is a hyperlink on one website that directs users to another. These links are crucial for search engine optimization, serving as a vote of credibility and relevance. Quality backlinks from authoritative sites enhance a website's authority, trustworthiness, and search engine ranking. They signify a web page's popularity and contribute to its visibility in search results. SEO experts prioritize acquiring high-quality backlinks to improve a site's overall performance and establish its prominence in the digital landscape.
