Hey! Budgeting for
VPN display ad campaigns depends on your goals, targeting, and the ad network you’re using. But I’ll share what’s worked for me and what I’ve seen others do in this space.
If you're just testing the waters,
starting with $10–$30 per day is totally fine. That gives you enough data to see which creatives and placements perform best without risking a huge chunk of your budget right away. Once you find a winning combo, you can gradually scale up.
The
cost per click (CPC) or
cost per thousand impressions (CPM) can vary a lot depending on the traffic quality and geo. In my experience, campaigns targeting Tier 1 countries (like the US, UK, Canada) tend to cost more — think
$0.50 to $2+ per click on premium networks.
If you’re working with a tighter budget or looking to test across multiple geos, I’ve had decent success with platforms like
7Search PPC. It lets you run
VPN ads with more control over your spend, and you can start small, even with
$25–$50, and still get some traction. It’s not overloaded with competition, so your ad spend tends to go a bit further compared to the big networks.
- Start small: $10–$30/day
- Scale once you see what works
- Try networks that allow flexible budgets and VPN-related ads
Hope that helps! Would love to hear what kind of targeting or creatives you’re using too — always trying to level up my own campaigns.
