Here are key practices for optimizing images for SEO:
- Use Descriptive File Names : Name images with relevant keywords (eg, “red-apple.jpg” instead of “IMG123.jpg”).
- Add Alt Text : Include descriptive alt text with keywords to help search engines understand the image content.
- Optimize Image Size : Compress images to reduce load times without sacrificing quality. Tools like TinyPNG or ImageOptim can help.
- Choose the Right File Format : Use JPEG for photographs, PNG for images with transparency, and WebP for a balance of quality and size.
- Implement Image Sitemaps : Include images in your XML sitemap to help search engines discover and index them.
- Use Responsive Images : Ensure images are responsive to different screen sizes and devices, using the srcset attribute if necessary.
- Add Captions : Include captions where relevant to provide context and additional keyword opportunities.
These steps help improve image search visibility and enhance overall page load