John Brown
Member
TripleLift appoints Dave Simon as Chief Revenue Officer to lead its global revenue organization and support the company's next phase of commercial growth. The appointment, effective August 10, 2026, completes TripleLift's executive leadership team and brings more than 20 years of digital advertising experience to the company's senior management.
Dave Simon will oversee TripleLift's Direct Sales and Revenue Acceleration organizations. His responsibilities will include strengthening customer relationships, expanding revenue, and helping publisher partners improve yield across an increasingly diverse digital advertising ecosystem.
The appointment comes as TripleLift continues expanding its presence across programmatic advertising, retail media, connected TV (CTV), and the open internet. The company is focused on helping advertisers and publishers manage increasingly complex advertising workflows while improving campaign performance and monetization opportunities.
Dave Simon Brings Extensive Advertising Experience
Simon joins TripleLift with more than two decades of experience in digital advertising and commercial leadership. Before joining the company, he served as Chief Revenue Officer and President of Marketplace at Verve, where he led its global Marketplace organization.Previously, Simon served as General Manager of Streaming at Moloco. In that role, he helped expand the company's AI-powered advertising business across connected TV and streaming. His background also includes leadership positions at companies including Jounce Media, Turn, and AOL.
His experience across advertising technology, streaming, marketplaces, and revenue organizations gives TripleLift additional commercial expertise as the company works to scale its business.
Focus on Revenue Acceleration
As Chief Revenue Officer, Simon will concentrate on strengthening TripleLift's commercial operations and developing opportunities for sustainable revenue growth. He will work closely with customers and internal teams to improve sales execution and expand strategic relationships.TripleLift also expects Simon to help increase value for publishers by improving yield across different digital environments. The company's approach aims to help advertisers connect fragmented signals and workflows while enabling publishers to maximize the value of their available advertising inventory.
The appointment follows a period in which Chief Financial Officer Matthew Novick served as interim CRO. With Simon now taking over the position, Novick can return his full attention to his responsibilities as CFO.
Supporting TripleLift's TL Spark Strategy
Simon's arrival follows TripleLift's launch of TL Spark, the company's coordinated intelligence layer. The technology is designed to connect advertising signals across creative, supply, audience, and measurement functions.TripleLift is positioning TL Spark as a way to help advertisers move more efficiently from data and signals to campaign execution. The platform is intended to fragment address across modern advertising workflows and help customers achieve more measurable business outcomes.
For Simon, the opportunity includes helping customers make better use of these capabilities across retail media, TV, and the open internet. His commercial leadership will be important as TripleLift works to translate its technology investments into stronger customer relationships and revenue performance.
Completing TripleLift's Executive Leadership Team
With Simon's appointment, TripleLift has completed its executive leadership structure. The company's senior team includes CEO Dave Helmreich, CRO Dave Simon, Chief People Officer Abby Hamilton, CFO Matthew Novick, COO Rob Deichert, General Counsel Scott Fletcher, Chief Product and Technology Officer Timothy Jasionowski, and Chief Marketing Officer Benjamin Felix.The completed leadership team gives TripleLift a broader foundation for executing its growth strategy. The company can now align its product, technology, marketing, operations, people, and revenue functions around its expanding commercial priorities.
Expanding Across Digital Advertising Channels
The advertising industry continues to evolve as brands distribute budgets across traditional digital advertising, connected television, retail media, and other emerging channels. Advertisers increasingly require technology that can connect fragmented data and campaign workflows while providing measurable results.TripleLift is responding to these changes by developing solutions that bring together creative, supply, audience, and measurement capabilities. The company aims to help advertisers improve campaign performance while giving publishers additional opportunities to increase monetization.
Simon's experience across multiple areas of digital advertising could help TripleLift deepen its relationships with brands, agencies, publishers, and technology partners as these markets continue to develop.
Driving the Next Stage of Growth
TripleLift CEO Dave Helmreich said Simon is joining the company at an important point in its development, citing the organization's talent, differentiated technology, and market momentum. Simon's customer relationships and experience scaling revenue are organizations expected to support the company's next phase of expansion.For TripleLift, the appointment represents more than a leadership transition. It strengthens the company's focus on accelerating revenue, strengthening customer partnerships, and increasing publisher value as digital advertising becomes more interconnected and technology-driven.
With Dave Simon leading its revenue organization, TripleLift is positioned to pursue new commercial opportunities across programmatic advertising, retail media, CTV, and the open internet while continuing to develop its technology platform. The appointment marks another step in the company's strategy to turn advertising intelligence into measurable business outcomes for both advertisers and publishers.
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