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Search Engine Optimization (SEO) is essential for improving online visibility, yet many websites still struggle to gain traction. Studies show that more than 90% of web pages receive no traffic from Google, often due to avoidable mistakes.This article outlines five common SEO errors—ranging from keyword overuse to technical oversights—that can negatively affect rankings, along with practical approaches to correct them.
1. Keyword Stuffing
Overloading a page with keywords makes content unnatural and less user-friendly. Instead, focus on intent-driven keywords, semantic variations, and balanced keyword placement.
2. Technical SEO Issues
Slow-loading pages, poor mobile experience, and broken internal links are silent ranking killers. Addressing Core Web Vitals, optimizing site structure, and adding schema markup can significantly improve performance.
3. Thin Content
Short, surface-level posts rarely perform well. Comprehensive, well-researched articles that answer user questions build authority and rank better.
4. Ignoring Local SEO
Nearly half of Google searches are local in nature. Businesses without optimized Google Business Profiles, consistent citations, and local content miss out on valuable traffic.
5. Lack of Data Tracking
Without proper analytics, it's impossible to measure SEO effectiveness. Setting up dashboards, monitoring key metrics, and analyzing user behavior ensures strategies remain data-driven.
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