John Brown
Member
In a major strategic leadership update, Poshmark appoints Elizabeth von der Goltz as its new Chief Revenue Officer, naming the fashion and luxury retail veteran to lead the company’s unified revenue, merchandising, and brand strategy beginning in January 2026.
This marks Poshmark’s first appointment of a dedicated Chief Revenue Officer, reflecting a shift toward a more integrated commercial model that blends creative direction with revenue generation aligning merchandising, sourcing, partnerships, customer acquisition and brand initiatives under one executive leader.
Combining Creative Vision with Revenue Leadership
Elizabeth von der Goltz brings more than two decades of global fashion and retail experience to Poshmark, with an extensive background across luxury brands, e-commerce platforms, and fashion marketplaces. Previously, she held senior leadership roles at Bergdorf Goodman and served as Global Buying Director for Net-a-Porter, where she shaped commercial strategy and led large teams across key markets including New York, London and Hong Kong. Most recently, von der Goltz has been Chief Commercial Officer at Matches Fashion, CEO at Browns, and Chief Fashion and Merchandising Officer at Farfetch roles that blended creative vision with operational and commercial execution.Her appointment signals Poshmark’s intention to more tightly align its brand identity with measurable business outcomes in an increasingly competitive resale market leveraging curated assortments and strategic merchandising to drive growth and customer engagement.
A Milestone Moment for Poshmark’s Growth Strategy
According to Poshmark’s CEO, Elizabeth’s appointment represents a pivotal moment as the company evolves from a product-and-technology-centric organization to one that pairs its strong technical foundation with commercial precision and creativity. Under her leadership, commercial functions including brand development, partnerships, and customer-growth initiatives will be brought together to form a cohesive revenue engine.This expanded leadership role comes amid broader organizational growth and reflects Poshmark’s vision of enhancing the social commerce experience while driving sustainable business results.
What This Means for Poshmark’s Future
- Unified commercial strategy: By placing merchandising, branding and revenue operations under one executive, Poshmark aims to streamline decision-making and sharpen its competitive edge.
- Stronger brand identity: Von der Goltz’s luxury and global retail background is expected to enhance Poshmark’s branding and creative direction, especially as social commerce continues to grow.
- Elevated customer acquisition: With a holistic commercial leader in place, Poshmark plans to refine how it attracts and retains buyers and sellers across its marketplace.
About Poshmark
Poshmark is a leading social commerce platform where millions of users buy and sell new and resale fashion, accessories, home goods, and more. Since its founding in 2011, the company has built a vibrant community powered by real-time interactions and sustainable shopping helping turn closets into businesses while reimagining the circular fashion economy.Discover RevTech News for the latest updates on financial innovation and revenue-driven technology.
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