mukeshsharma1106
Member
Hook
I used to think the answer was simple. Spend on paid ads to scale fast and lean on organic for the long run. After a few months of real testing with small budgets and live campaigns, I found the split is more personal than any rule of thumb. Here is what I learned after blowing through budget, fixing tracking, and finally seeing steady deposits.Pain point
If you run iGaming campaigns you have probably felt this. Paid brings users quickly but costs keep rising. Organic feels cheaper but moves slowly and is hard to measure in value. I remember watching conversions drop after a big campaign because attribution was messy and we were optimizing for the wrong metrics. Signups looked great, deposits did not. The pressure was real. The question was not which channel is better, but how to mix them so spend actually turns into revenue.Personal test and insight
What I tested
I ran a small, controlled test over three months. Week one we pushed paid search and native ads to drive traffic to a single landing flow. Week two we pulled back paid and pushed content and social posts tied to the same promos. We tracked the same user journey and focused on deposit rate, not just signups.What happened
Paid drove volume and fast signups. Organic drove slower, steadier traffic and a different type of user. The key part was this. Paid users converted quickly for a week or two after seeing the ad. Organic users took longer to deposit, but once they did, their retention looked better in month two and month three.Why that matters
If you only look at first touch, paid wins. If you look at lifetime deposits and retention, organic punches above its weight. A blended approach gave the best of both worlds. Paid filled the top of the funnel and fed remarketing lists. Organic reduced CAC over time and gave a more reliable stream of re-engagement for promos.Soft solution hint
Here is a simple way to start without overthinking it. Run paid to test offers and copy quickly. While those tests run, publish organic content that supports the same offers and targets the same keywords and audiences. Use paid to build remarketing lists and then use those lists with lighter, cheaper paid formats. Measure real value not just signups. Track deposits, first week churn, and any value you can tie to the user after day one.If you want a quick read that lays out the basics and helps you map channels to metrics I found the guide Organic vs Paid Campaigns: Right Mix useful when I was building the test plan.
Practical pointers I used
- Optimize for deposits instead of signups when judging performance.
- Keep a small paid test budget to validate creative and landing pages.
- Use organic content to lower CAC over months, not days.
- Feed your remarketing pools with both paid and organic visitors.
- Re-evaluate the split every quarter. Market dynamics change fast.