John Brown
Member
Keepit enhances global channel leadership by launching a consolidated, partner-first global channel organisation designed to deepen its commitment to a 100 % channel-led go-to-market model, empower partners and accelerate ecosystem growth across key regions worldwide.
Copenhagen-based Keepit, an independent cloud-native data protection and backup provider, announced on January 15, 2026 that it has strengthened its global channel team under the leadership of Jan Ursi, Global Vice President of Channels, and expanded regional leadership in Northern Europe, Southern Europe & DACH, and the Americas reinforcing a unified framework that aligns recruitment, enablement, joint marketing and pipeline development across diverse markets.
Consolidated Strategy to Drive Partner-Led Growth
The enhanced channel structure centralises strategy while giving regional leaders the flexibility to tailor execution to local market needs. Ursi oversees global messaging, strategy coordination and partner engagement to ensure that Keepit’s partner network remains the primary route to market not an alternate sales motion for value-added resellers, managed service providers (MSPs), global systems integrators (GSIs) and strategic alliances.This partner-first approach emphasises long-term collaboration and trust, aiming to build scalable, durable practices with consistent enablement cycles, joint marketing support and certification programs. By reinforcing partner relationships, Keepit seeks to help partners grow profitable SaaS data protection practices and expand their service portfolios to meet evolving customer needs.
Regional Leadership Driving Local Execution
In Southern Europe and DACH, Cyril VanAgt, Regional Vice President of Channel for EMEA South, focuses on rapid ecosystem growth through localized campaigns, PR-driven launches and structured “Partner Academy” programs that provide sales, technical and marketing training locally.Northern Europe, led by Alex Walsh, prioritises expanding relationships with tier-one VARs, MSPs and distributors across the UK, Nordics, Central Eastern Europe and Benelux, supported by data-led enablement and engagement strategies.
In the Americas, Jill Miracle, Director of Channels Americas, continues to drive momentum with strategic partners through synchronized access to global enablement resources, product updates and joint initiatives that help partners win business and deliver Keepit’s independent data protection capabilities to customers.
Why This Matters
Keepit’s consolidated channel leadership strengthens its ability to scale partner-led growth and reinforces the company’s ambition to be the most partner-friendly organisation in the world, making its vendor-independent SaaS backup and recovery solutions accessible everywhere through simplicity, independence and a deep culture of partnership.By aligning global strategy with regional execution and prioritising partner success, Keepit is better positioned to help MSPs, resellers and strategic alliances capture market opportunities particularly in a landscape where cloud data protection and cyber resilience are essential to business continuity and competitive differentiation.
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