brandonsoros91
New member
For the account-based marketers, how are you utilizing ABM intent data to prioritize outreach? In my experience, tracking things like content downloads and looking at product search will help to pin-point the high-value accounts that are actively searching for solutions. This not only saves time, but also increases the ability to have more targeted outreach. Curious to know, in your opinion, is ABM intent data creating more targeted campaigns or do you still rely on traditional signals?