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Social media is a powerful tool for real estate lead generation. Platforms like Facebook, Instagram, and LinkedIn allow agents to showcase properties, share market insights, and engage with potential buyers. Posting high-quality images and videos of properties can capture attention, while running targeted ads helps reach specific demographics. Engaging content, such as home buying tips or virtual tours, can build trust and establish authority. Interacting with followers through comments, messages, and live sessions fosters relationships, turning casual viewers into leads. Consistency in posting and using relevant hashtags improves visibility. Partnering with a social media marketing expert like Aajneeti Advertising can further enhance your lead generation efforts by optimizing campaigns for maximum impact.