How to Choose and Use the Perfect Framer Template for Your Next Website

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Building a professional website no longer has to be stressful, time-consuming, or expensive. Whether you're a startup founder, designer, or freelancer, Framer gives you everything you need to create a stunning website — no code required.

But the real magic lies in Framer templates — pre-designed layouts that save time, simplify design, and help you launch faster than ever.

In this guide, we'll walk you through how to choose and use the right Framer template for your next website. You'll also learn the key differences between Framer SaaS templates, Framer portfolio templates, Framer premium templates, and Framer free templates — and when to use each.

By the end, you'll be ready to go from idea to published website in just a few steps.

Step 1: Understand What Framer Templates Are
Before you dive into building, it helps to understand what Framer templates actually offer.

A Framer template is a ready-made website design created by professional designers. It comes with pre-built sections like hero banners, feature lists, pricing pages, and contact forms — all of which can be fully customized.

What makes Framer templates special is their no-code flexibility. You can visually edit everything — text, colors, images, and animations — using Framer's simple drag-and-drop interface.

No coding, no complex setup, no waiting for a developer.

And because Framer templates are mobile-responsive and SEO-optimized by default, your website looks great and performs well right out of the box.

Step 2: Decide What Type of Website You Want to Build
The next step is deciding the goal of your website. Your choice will determine what kind of template you should use.

Here are a few examples:

For SaaS or Startup Websites: Choose a Framer SaaS Template​

If you're building a landing page or website for a software company, app, or startup — Framer SAAS templates are your best choice.

They're designed to help you showcase your product, explain your features clearly, and convert visitors into customers.

Typical sections in a Framer SaaS template include:

  • A clean, attention-grabbing hero section
  • Feature showcases with icons and animations
  • Pricing tables for subscription plans
  • Customer testimonials
  • FAQ and contact forms
You can edit each element to match your brand colors and tone. Within hours, you can have a fully functioning, professional SaaS landing page — without writing a single line of code.

For Personal or Creative Portfolios: Use a Framer Portfolio Template
If you're a designer, photographer, developer, or artist, a Framer portfolio template is designed specifically for you.

These templates help you showcase your work beautifully with smooth animations, clean grids, and storytelling layouts that highlight your projects.

Common sections include:

  • A hero area introducing who you are
  • A project gallery with image hover effects
  • About and contact sections
  • Optional blog or case study pages
The best part? You can physically rearrange or restyle any section. Want a dark background? Done. Prefer a different layout? Just drag and drop.

Framer portfolio templates make your site look polished and professional — perfect for landing new clients or job opportunities.

For Agencies, Businesses, or Freelancers​

If you manage multiple brands, client websites, or agency pages, you'll benefit from access to multiple categories — Framer SaaS templates, Framer portfolio templates , and general Framer business templates.

Many professionals use “All Template Access” bundles that unlock every template, both Framer premium and Framer free, for one affordable membership.

This gives you the flexibility to choose the perfect layout for every client — without starting from scratch each time.

Step 3: Choose Between Framer Premium and Framer Free Templates
Framer's ecosystem offers two main categories of templates: free and premium. Each serves a different purpose depending on your goals and experience level.

Framer Premium Templates: For Professionals Who Want the Best
Framer premium templates are designed by experienced creators and offer advanced features, refined layouts, and long-term benefits like lifetime updates.

These templates typically include:

  • Multiple homepage designs
  • Advanced animations and transitions
  • Blog or CMS integration
  • E-commerce and pricing features
  • Dedicated support and updates
If you're building a business website, client project, or agency portfolio, Framer premium templates are worth the investment. They save you time, deliver professional polish, and ensure your site performs well on all devices.

They also include extended licenses, meaning you can use them on unlimited client projects — perfect for freelancers and agencies.

Framer Free Templates: For Beginners and Explorers
If you're new to Framer or just testing ideas, Framer free templates are a fantastic starting point.

They provide high-quality layouts at no cost and are great for:

  • Personal websites or online resumes
  • Student projects or early-stage startups
  • Small landing pages
  • Learn how Framer's interface works
Even though they're free, these templates are still responsive, SEO-ready, and easy to edit. Once you're comfortable, you can upgrade to premium templates for more advanced design and flexibility.

Step 4: Customize Your Chosen Template
Once you've selected a template that fits your needs, the fun begins — customization.

Framer's visual editor makes it simple to personalize your site. You can:

  • Edit text directly on the page — just click and type.
  • Swap out images with your own uploads or stock photos.
  • Adjust colors and typography to match your brand.
  • Add or remove sections to fit your content structure.
  • Preview in real-time on mobile, tablet, and desktop.
Because all Framer templates are built for flexibility, you can make as many design tweaks as you want without affecting the site's performance.

Want to change your SaaS pricing layout or reorder portfolio sections? It's as simple as drag and drop.

Step 5: Optimize for SEO and Performance
The great thing about Framer templates is that they're already SEO-optimized — meaning they come with clean code, fast loading speeds, and proper structure for search engines.

Still, there are a few extra steps you can take to make your website stand out:

  • Add relevant keywords in your headings and paragraphs.
  • Update meta titles and descriptions for each page.
  • Use alt text for your images.
  • Check mobile responsiveness before publishing.
  • Test page speed using tools like Google PageSpeed Insights.
Whether you're using Framer SaaS templates for your startup or Framer portfolio templates for your personal brand, these small SEO tweaks can help your site rank higher and reach a larger audience.

Step 6: Preview and Publish Your Site
Before going live, take a few minutes to test your website.

Framer makes this easy with live previews and responsive testing. You can check how your site looks on desktop, tablet, and mobile screens — ensuring everything feels smooth and aligned.

Once you're happy with your design:

  1. Click Publish directly from Framer.
  2. Choose your domain (custom or Framer-hosted).
  3. Watch your new website go live instantly.
No external hosting, no confusing setup — just a seamless launch experience.

Step 7: Maintain and Update Your Website Regularly
A great website is never truly “finished.” Trends evolve, new templates arrive, and businesses grow — which is why staying updated is key.

If you have access to an All Template Pass or Framer premium template membership, you'll receive new templates and updates each month, including bug fixes, design upgrades, and performance improvements.

That means your website always stays fresh, fast, and visually on-trend — without paying extra for new designs.

Pro Tip: Combine Templates for Maximum Creativity
One underrated feature of Framer is the ability to mix and match sections from different templates.

For example:

  • Take the hero section from a Framer SaaS template
  • Add a project grid from a Framer portfolio template
  • Insert pricing and testimonials from another Framer premium template
This gives you complete creative control to build something truly unique while saving time and effort.

Why Professionals Choose Framer Templates
Framer templates are not just about design — they're about speed, consistency, and scalability. Here's why more professionals are switching to them:

  • Faster setup — Launch websites in days instead of weeks.
  • Cost-effective — Avoid expensive developer or designer fees.
  • No-code simplicity — Perfect for non-technical users.
  • Responsive design — Looks perfect on all devices.
  • Regular updates — New templates added monthly.
And when you opt for Framer premium templates , you unlock lifetime updates, extended licenses, and dedicated support — making them a long-term investment for your creative workflow.

Final Thoughts: Your Next Website, Simplified
Whether you're building a SaaS landing page, a personal portfolio, or an agency website — Framer has you covered.
 
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