I've been handling PR for a small DeFi project, and honestly, I'm torn. Every crypto press release we push out feels more like a checkbox than a real growth lever. We've tried multiple platforms—some charge a premium, others feel borderline scammy—and yet the visibility we get rarely justifies the cost.
Sure, SEO gets a tiny lift, but is that enough? Media pickup is hit-or-miss, and unless we shell out for “premium” placements, most releases barely move the needle. I'm starting to wonder: are we all overvaluing PR, or just doing it wrong?
Would love to hear how others are adapting their PR game in 2025. Are there distribution platforms that actually deliver? Is it about the headline? Timing? Syndication strategy? Or has the press release become more of a trust signal than a traffic tool?
Sure, SEO gets a tiny lift, but is that enough? Media pickup is hit-or-miss, and unless we shell out for “premium” placements, most releases barely move the needle. I'm starting to wonder: are we all overvaluing PR, or just doing it wrong?
Would love to hear how others are adapting their PR game in 2025. Are there distribution platforms that actually deliver? Is it about the headline? Timing? Syndication strategy? Or has the press release become more of a trust signal than a traffic tool?