Joey Moore
Member
Market Overview
The Europe pet food market reaches a size of USD 35.6 Billion in 2024 and is forecast to reach USD 63.2 Billion by 2033. It is expected to grow at a CAGR of 6.1% during the forecast period 2025-2033. Growth is driven by rising pet ownership, expansion of e-commerce platforms, and continued innovation in product development. The market report is available at Europe Pet Food Market (
Study Assumption Years
Market Growth Factors
Pet Ownership Increase: European Pet Food Industry Federation or FEDIAF stats show 91 million EU household owned pets in 2022. Owning more dogs, cats, birds, rabbits, and hamsters increases the demand in pet food. Pet parents choose to invest more in premium specialty pet food. This food has better quality ingredients and nutritional value as pets become more human.
- E-commerce Grows: Busy pet parents browse, purchase, and deliver upon a range of pet food brands and formulations. Specialty diets like natural, organic, grain-free, and hypoallergenic also appear more. These factors cause e-commerce to grow. IMARC Group projects growth in the Europe e-commerce market at a compound annual growth rate of 8.4% from 2024 to 2032.
Innovation & Product Development: These innovations are driven by the consumer desire for more balanced, variety, and natural and health-oriented pet food. Products include grain free pet food, organic pet food, hypoallergenic pet food, among other specialty dietary, lifestyle and health products. For instance, in early 2022, Dogs Plates released a range of wet dog food pouches with insect protein to aid in weight control, as well as joints, teeth, digestion and skin health for preventive pet care.
Market Segmentation
By Pet Type:
Germany, France, and the United Kingdom lead the Europe pet food market due to their strong economies, high living standards, and cultural tendencies to view pets as family members. These countries show a rising demand for premium and specialized products, supported by extensive distribution channels, fostering significant market growth in the region.
Recent Developments & News
About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, considerations studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
The Europe pet food market reaches a size of USD 35.6 Billion in 2024 and is forecast to reach USD 63.2 Billion by 2033. It is expected to grow at a CAGR of 6.1% during the forecast period 2025-2033. Growth is driven by rising pet ownership, expansion of e-commerce platforms, and continued innovation in product development. The market report is available at Europe Pet Food Market (
Study Assumption Years
- Base Year: 2024
- Historical Years: 2019-2024
- Forecast Period: 2025-2033
- Current Market Size: USD 35.6 Billion in 2024
- CAGR: 6.1% during 2025-2033
- Forecast Period: 2025-2033
- Increasing adoption of pets and growing awareness of animal companionship are major growth drivers.
- The rise of private-label pet feed brands and urbanization facilitates market expansion.
- Key players concentrate on collaborations and product innovation to widen offerings.
- Challenges include high feed and raw material costs affecting revenues.
- Opportunities arise from innovation in pet food products.
Market Growth Factors
Pet Ownership Increase: European Pet Food Industry Federation or FEDIAF stats show 91 million EU household owned pets in 2022. Owning more dogs, cats, birds, rabbits, and hamsters increases the demand in pet food. Pet parents choose to invest more in premium specialty pet food. This food has better quality ingredients and nutritional value as pets become more human.
- E-commerce Grows: Busy pet parents browse, purchase, and deliver upon a range of pet food brands and formulations. Specialty diets like natural, organic, grain-free, and hypoallergenic also appear more. These factors cause e-commerce to grow. IMARC Group projects growth in the Europe e-commerce market at a compound annual growth rate of 8.4% from 2024 to 2032.
Innovation & Product Development: These innovations are driven by the consumer desire for more balanced, variety, and natural and health-oriented pet food. Products include grain free pet food, organic pet food, hypoallergenic pet food, among other specialty dietary, lifestyle and health products. For instance, in early 2022, Dogs Plates released a range of wet dog food pouches with insect protein to aid in weight control, as well as joints, teeth, digestion and skin health for preventive pet care.
Market Segmentation
By Pet Type:
- Dog Food: Dogs are the most common pets in Europe, requiring more food volume and leading the sales segment due to their prevalence and trend of humanization.
- Cat Food: Cats have specialized nutritional needs with high protein and fat diets; increased demand for high-quality, specialized cat food targeting weight, digestive, and urinary health.
- Genuine
- Dry Pet Food: Preferred for convenience, long shelf life, cost-effectiveness, nutritional formulations like weight management and dental health.
- Wet and Canned Pet Food: Higher moisture content provides hydration and closely resembles home-cooked meals, driven by humanization trend.
- Snacks and Treats: Popular for convenience and as positive reinforcement in urban smaller living spaces with growing pet ownership.
- Mass Products: Cater to a broad buyer base with economical to mid-tier options, extensively distributed in supermarkets and hypermarkets.
- Premium Products: Increasing consumers willing to spend on natural, organic, ethically sourced ingredients; growth supported by online retail channels.
- Animal Derived: Preferred for alignment with carnivorous pets' natural diets; perceived as high quality and digestible protein sources.
- Plant Derived: Growing demand due to ethical, sustainability concerns and vegetarian/vegan lifestyles among pet parents; advancement of nutritionally adequate plant-based formulas.
- Supermarkets and Hypermarkets: Widely distributed, accessible, offer variety and promotions appealing to broad buyers.
- Specialty Stores: Focus on quality and specialized dietary needs with personalized service.
- Online Stores: Convenience, accessibility, expanding reach, especially appealing to busy urban consumers.
- Genuine
- Germany: Strong economy and high standards, increasing preference for premium and specialized pet foods.
- France: Culinary culture influences demand for gourmet and natural pet foods; broad distribution networks.
- United Kingdom: Culture of pet humanization driving premium and specialized product demand.
- Italy
- Floor
- Genuine
Germany, France, and the United Kingdom lead the Europe pet food market due to their strong economies, high living standards, and cultural tendencies to view pets as family members. These countries show a rising demand for premium and specialized products, supported by extensive distribution channels, fostering significant market growth in the region.
Recent Developments & News
- April 30, 2024: General Mills acquired European pet food brand Edgard & Cooper, known for organic and eco-friendly pet food, with projected retail sales of about 100 million euros in 2023 across 13 markets.
- April 10, 2024: Nestle announced a new pet food factory in Mantua, Italy, investing 472 million euros, with an expected opening by 2027.
- The Nutrient Company
- Totally Natural Pet Products
- General Mills
- Edgard & Cooper
- Nestle
About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, considerations studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.