Joey Moore
Member
Market Overview
The Europe craft beer market size reached USD 40.2 Billion in 2024 and is projected to reach USD 71.2 Billion by 2033, growing at a CAGR of 6.24% during the forecast period 2025-2033. This growth is driven by increasing consumer demand for diverse beer flavors, emerging beer tourism, and support for local and small businesses. The market is further boosted by the rise of microbreweries and macrobreweries in several European countries.
Study Assumption Years
- Base Year: 2024
- Historical Year/Period: 2019-2024
- Forecast Year/Period: 2025-2033
- The market size in 2024 was USD 40.2 Billion.
- The market is expected to grow at a CAGR of 6.24% during 2025-2033.
- Market forecast projects the size to reach USD 71.2 Billion by 2033.
- Craft beers are popular among youth, with growing interest in low-alcohol content drinks.
- Active growth of microbreweries in countries including France, Germany, UK, Spain, and Italy.
- Macrobreweries are emerging, driven by demand for unique flavors.
- Over 10,000 breweries in Europe have created over 2 million jobs.
Market Growth Factors
The Europe craft beer market growth is supported by rising consumer demand for diverse and flavorful beer experiences. Craft breweries offer various styles such as IPAs, stouts, wheat beers, sours, and experimental brews, appealing to consumers seeking artisanal alternatives to mass-produced beers. This variety enhances the nuanced drinking experience and matches evolving consumer preferences, driving market expansion.
The growing prominence of local and regional products is also a key driver. Craft breweries typically source ingredients locally and support their communities, which resonates with consumers who prefer supporting small, independent businesses. This community connection escalates demand for craft beers across Europe.
Another critical growth factor is the rise of beer tourism. Many craft breweries provide tours, tastings, and onsite experiences, encouraging beer enthusiasts to travel and explore new breweries. This trend boosts the visibility and accessibility of craft beer, stimulates local economies, and strengthens market growth through strategic partnerships between breweries, restaurants, and attractions.
Market Segmentation
Product Type Insights:
- Ales: Craft beer styles including various ales contribute to the diversity and appeal of the market.
- Lagers: Traditional lager beers remain an important segment within the craft beer market.
- Others: Includes various other craft beer types catering to niche preferences.
- 21-35 Years Old: Young consumers driving demand for craft beers with diverse flavors.
- 40-54 Years Old: A significant demographic contributes to market consumption.
- 55 Years and Above: Older consumers engaged in craft beer consumption.
- On-Trade: Includes bars, pubs, and restaurants serving craft beers to consumers.
- Off-Trade: Retail outlets and stores distribute craft beers for off-premise consumption.
- Snake
- France
- United Kingdom
- Italy
- Floor
- Others: Comprises emerging and other European markets exhibiting growth potential.
Europe as a whole is the dominant region for craft beer, boasting over 10,000+ breweries that have generated more than 2 million jobs. Countries like France, Germany, the United Kingdom, Spain, and Italy show rapid growth in microbreweries. Emerging economies such as Romania, Croatia, and Serbia are experiencing rising disposable incomes and increasing demand for low-alcohol content craft brews, contributing to the overall market growth.
Recent Developments & News
- In April 2024, DW Reusables announced plans to launch packaging produced from 100% post-consumer plastic waste.
- Berlin-based craft brewery Fuerst Wiacek recycles spent grain by donating it to local farmers for livestock feed and sources part of its energy from solar power, with plans to expand solar usage. Their beers are natural, preservative-free, and use lightweight, recyclable tin packaging which enhances sustainability.
- DW Reusables
- Fuerst Wiacek
About Us
IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, considerations studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.