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Attentive has launched AI Grow , an AI-powered platform designed to improve subscriber acquisition and revenue growth for modern retail brands. The company aims to help e-commerce businesses turn existing website traffic into high-quality email and SMS subscribers. Attentive AI Grow uses real-time shopper behavior to create more relevant interactions from the beginning of the customer journey.
Traditional subscriber acquisition methods often depend on static pop-up forms. However, these approaches may miss opportunities to engage visitors at the right moment. AI Grow addresses this challenge by analyzing visitor behavior and identifying when an individual shopper is most likely to respond to an opt-in opportunity.
As a result, retailers can create more personalized experiences without interrupting the browsing process. The platform also works with broader omnichannel marketing workflows. Therefore, marketers can build customer journeys that move first-time visitors toward repeat purchases.
“For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently,” said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attention.
According to Miao, AI allows brands to introduce personalization much earlier in the customer relationship. AI Grow adapts to shopper behavior in real time. Consequently, marketers can use existing website traffic more effectively while building stronger customer relationships.
In addition, early users reported a 35% increase in welcome series revenue. Yankee Candle recorded a 52% combined increase in subscribers during its initial deployment.
Meanwhile, footwear brand Clove achieved a 48% increase in welcome revenue. Lifestyle brand MANSCAPED also captured more than 2,100 opt-ins during a significant traffic surge.
These early results highlight the potential of personalized engagement at the beginning of the customer journey. Furthermore, brands can use behavioral signals to improve timing, targeting, and testing across their campaigns.
Deepthy Marunninal, Senior Manager of CRM at Yankee Candle, said AI Grow has helped the company make faster and smarter messaging decisions. She also highlighted the importance of connecting multiple marketing channels.
Through these capabilities, retailers can deliver personalized experiences across SMS, email, and RCS channels. Consequently, marketers can coordinate customer engagement across multiple touchpoints.
The platform also reflects the growing use of AI in e-commerce marketing. Instead of relying entirely on predefined rules, brands can respond to individual shopper behavior as it happens.
Furthermore, Attentive's AI-driven approach can help retailers prepare for major shopping periods. By improving subscriber acquisition before peak seasons, brands can build stronger audiences and create additional opportunities for revenue growth.
Attentive said AI Grow is designed to help retailers scale their customer journeys while improving engagement and conversion. The company is positioning the platform as a way for brands to make better use of existing traffic and establish customer relationships earlier.
The innovation has also received recognition from ADWEEK through its 2026 Tech Stack Awards. With AI increasing customer engagement, Attentive's latest offering reflects the industry's shift toward more personalized and responsive digital experiences.
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Traditional subscriber acquisition methods often depend on static pop-up forms. However, these approaches may miss opportunities to engage visitors at the right moment. AI Grow addresses this challenge by analyzing visitor behavior and identifying when an individual shopper is most likely to respond to an opt-in opportunity.
As a result, retailers can create more personalized experiences without interrupting the browsing process. The platform also works with broader omnichannel marketing workflows. Therefore, marketers can build customer journeys that move first-time visitors toward repeat purchases.
“For decades, retailers have relied on a rules-based approach to engage website visitors, even though every shopper makes buying decisions differently,” said Eric Miao, Chief Strategy Officer and Chief Product Officer at Attention.
According to Miao, AI allows brands to introduce personalization much earlier in the customer relationship. AI Grow adapts to shopper behavior in real time. Consequently, marketers can use existing website traffic more effectively while building stronger customer relationships.
Early Results Show Subscribers and Revenue Gains
Early beta results indicate strong performance across several e-commerce metrics. Brands using AI Grow recorded a median 25% increase in email and SMS opt-ins.In addition, early users reported a 35% increase in welcome series revenue. Yankee Candle recorded a 52% combined increase in subscribers during its initial deployment.
Meanwhile, footwear brand Clove achieved a 48% increase in welcome revenue. Lifestyle brand MANSCAPED also captured more than 2,100 opt-ins during a significant traffic surge.
These early results highlight the potential of personalized engagement at the beginning of the customer journey. Furthermore, brands can use behavioral signals to improve timing, targeting, and testing across their campaigns.
Deepthy Marunninal, Senior Manager of CRM at Yankee Candle, said AI Grow has helped the company make faster and smarter messaging decisions. She also highlighted the importance of connecting multiple marketing channels.
AI Grow Connects With Attentive's Marketing Ecosystem
AI Grow also strengthens the wider Attentive platform by sending new subscriber data into its ecosystem. This data can support tools such as AI Journeys and AI Pro.Through these capabilities, retailers can deliver personalized experiences across SMS, email, and RCS channels. Consequently, marketers can coordinate customer engagement across multiple touchpoints.
The platform also reflects the growing use of AI in e-commerce marketing. Instead of relying entirely on predefined rules, brands can respond to individual shopper behavior as it happens.
Furthermore, Attentive's AI-driven approach can help retailers prepare for major shopping periods. By improving subscriber acquisition before peak seasons, brands can build stronger audiences and create additional opportunities for revenue growth.
Attentive said AI Grow is designed to help retailers scale their customer journeys while improving engagement and conversion. The company is positioning the platform as a way for brands to make better use of existing traffic and establish customer relationships earlier.
The innovation has also received recognition from ADWEEK through its 2026 Tech Stack Awards. With AI increasing customer engagement, Attentive's latest offering reflects the industry's shift toward more personalized and responsive digital experiences.
Discover RevTech News for the latest updates on financial innovation and revenue-driven technology.
Read related news - https://revtech-news.com/iterable-appoints-teri-hatfield-as-chief-revenue-officer/
Read full news - https://revtech-news.com/attentive-ai-grow-optimizes-the-customer-journey-today/
Stay updated with RevTech News for the latest innovations in Human Resources technology and expert insights from industry leaders. Please click below link - https://revtech-news.com/