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Enhanced cost per click, or you can say eCPC, is a model where, after bidding on specific keywords, the publisher maintains the money, and if anyone makes a click on the ads, the publisher will make the money from it. eCPC is a concept that mostly favors publishers as they make the best of it. An affiliate network has the advertisers who advertise its offerings and enroll publishers to help them get the best reach.
The question now stands out as to how publishers benefit from it. When we see other pricing models, the money-making becomes narrow for the publishers, as when we look out for the eCPC they are getting for every click, whether the user gets to the platform or clicks, the publisher will make its money, so when we look out for the publisher's side we find that they are always in profit and choosing the best eCPC affiliate network will make it best for them.
The question now stands out as to how publishers benefit from it. When we see other pricing models, the money-making becomes narrow for the publishers, as when we look out for the eCPC they are getting for every click, whether the user gets to the platform or clicks, the publisher will make its money, so when we look out for the publisher's side we find that they are always in profit and choosing the best eCPC affiliate network will make it best for them.