Conversion Rate
Your conversion rate is one of the most important metrics in
ecommerce paid ads. It tells you how many users clicked on your ad and completed a desired action, such as making a purchase or signing up for a newsletter. A high conversion rate indicates that your ads are effectively driving users to take action.
Return on Ad Spend (ROAS)
ROAS measures the revenue generated for every dollar spent on advertising. It’s a crucial metric for determining the profitability of your ad campaigns. If your ROAS is low, it may be time to adjust your targeting or ad creatives.
Click-Through Rate (CTR)
CTR measures how often users click on your ads compared to how many people see them. A high CTR means your ads are relevant and engaging to your audience, while a low CTR might indicate the need for optimization.
