Triton Digital Adds Video Podcasting to Omny Studio to Empower Multimedia Creators

[John Brown]

In a major enhancement to its podcasting platform, Triton Digital adds video podcasting to Omny Studio , giving creators and media companies the ability to produce, distribute, and monetize both audio and video content seamlessly.

This update marks a turning point in podcast publishing enabling publishers to manage video episodes alongside traditional audio within the same trusted workflow, while tapping into podcast-native analytics, ad-insertion, and monetization tools.

What the Upgrade Means: Key Features and Capabilities​

• Seamless Video Integration: Publishers can now upload, organize, and distribute video podcasts just as they do audio without the need for a separate video-only workflow.
• Unified Distribution via RSS: Omny Studio maintains its open RSS-based distribution model, allowing video-enabled podcast episodes to reach compatible podcast players preserving the open spirit of podcasting.
• Monetization & Analytics Tools for Video: Existing advertising and analytics functionality now supports video episodes, enabling publishers to insert ads and measure performance across both audio and video formats using familiar Omny Studio tools.
• Simplified Workflow for Creators: Rather than juggling separate audio and video tools, creators can manage all their content (audio + video) within one integrated ecosystem streamlining production, distribution, and monetization.

According to Triton Digital leadership, this evolution reflects changing listener behavior where video content plays an increasingly important role in audience engagement and discovery.

Why This Matters for Podcasters & Media Companies​

This update could reshape how many publishers approach podcasting altogether by:

• Allowing audio-first publishers to expand into video without investing in a separate video-only platform
• Unlocking new revenue potential from video ads, sponsorships, and cross-format monetization
• Making podcasts more discoverable on video-friendly platforms and among audiences who prefer watching over listening
• Reducing complexity by unifying audio and video content management, distribution, and analytics under one roof

For podcast networks, independent creators, and media companies navigating an evolving content landscape, this could make their output more versatile, scalable, and monetizable.

What the Company Says About the Launch​

John Rosso, President and CEO of Triton Digital, said that while “podcasting has always been rooted in audio,” video has become a powerful way for people to discover new content and bringing video into Omny Studio publishers gives a chance to grow reach, build stronger audience connections, and open new revenue opportunities.

Publishers already using the platform such as NOVA Podcasts have expressed enthusiasm. NOVA's leadership noted the video-podcasting upgrade complements existing commercial models and helps them experiment with new formats and monetization strategies.

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