M&M's is undergoing a rebrand in 2023. It dropped its famed "spokescandies" after public outcry (seriously) regarding the likene ses of the Steve McNair Jersey longtime mascots.At least it seemed that way. A spokesperson for Mars Wrigley told that M&M's was bringing the bite-sized icons back to its most popular brand.So, the move was likely a publicity stunt. Tucker Carlson should be delighted the longtime Fox News host launched a tirade against the company and its pursuit of inclusivity when it came to modeling chocolate.No matter, though: Mars has turned to someone who brings Americans together like apple pie and corn syrup Amani Hooker Jersey . Maya Rudolph joined the Mars team, bringing her comedic chops to an American fixture.MORE: The former "Saturday Night Live" cast member is making her presence felt in M&M's latest Super Bowl ads. She uses her bubbly personality and pinpoint comedic timing to (seemingly) persuade folks to drop a few dollars for that sweet, sweet candy.Here's the latest on M&M's Super Bowl television spots. Rudolph cements her place as one of Hollywood's elite actors with this tour de force. She promotes the chocolatey snack as it transitions from M&M'sto Ma&Ya's. It seems like a good busine s plan, all things considered.That's not the only change the brand is making. Apparently, Rudolph's mug will be plastered all over new editions of the rainbow-colored goodies. Let's hope she's getting a good NIL deal out of this.With a new name and a new likene s, it seems about a good a time as any to also introduce a new flavor. And what tastes better than clams? Nothing. Thankfully, the chocolate formerly known as M&M's Jurrell Casey Jersey understands its consumers and is making mollusk-tinged candy its latest addition to the family. How appetizing!Rudolph just seems to have that factor. It seems Mars took notice, giving her free rein to do whatever she wants. Such exciting times for the food industry.MORE: It seems Mars is poking fun at the plume of controversy that rose up after the multinational manufacturer replaced its "spokescandies" with characters more representative of a rapidly growing population.M&M's opted to take the thigh high boots off Green and replace them with sneakers. That Brett Kern Jersey drew the ire of people who somehow believed it was an aftereffect of "woke culture."So on Jan. 23, the company did something many thought was unimaginable: it shelved the "spokescandies." Ryan Tannehill Jersey A me sage from M&M'S. Ma&Yas (@mmschocolate) A tragedy, yes, but one that was months in the making. Replacing them was the charismatic Rudolph, an inspired figure who seemed guaranteed to give M&M's the lift it so desperately needed.MORE:It remains to be seen how the change will affect M&M's pocketbook. But it has people talking ahead of its Super Bowl ads. And you know what they say about all publicity . . .