John Brown
Member
iHeartMedia launches a new video podcast platform that enables podcast creators and publishers to distribute full-length video episodes across the iHeartRadio app and web at no cost, while preserving creative integrity and monetization control.
In early 2026, the expanded platform will support both audio and video podcast distribution through standard RSS feeds, allowing creators to upload full-length video versions alongside their existing audio content for seamless availability on iHeartRadio, one of the largest digital radio and podcast destinations in the US
Free Video Distribution With Creator Control
iHeartMedia's new video podcast feature is built around three core principles:- Creative ownership and presentation: Creators decide how their content is presented offering support for full-length video versions alongside traditional audio feeds without ceding creative control.
- Monetization autonomy: The platform does not take a revenue share from podcast video distribution, enabling creators to maintain control over monetization consistent with industry norms.
- Flexible hosting: iHeartMedia does not require creators to use iHeart-owned hosting for video content, preserving flexibility in how and where creators host and manage their media.
Why Video Podcasts Matter Now
While audio has long been the foundation of podcasting's growth, video podcasting is increasingly becoming a key extension of the medium, offering richer audience engagement and new opportunities for discovery and monetization. By integrating video distribution directly into its platform, iHeartMedia is positioning creators to capitalize on this trend and reach listeners and viewers across multiple touchpoints.The launch comes amidst a broader industry shift towards visual formats including partnerships that bring video podcast content to major streaming services highlighting how video is redefining how audiences consume long-form conversations and storytelling.
Impact for Creators and Brands
For creators, the new video podcast platform expands potential audience reach and provides more dynamic content options without additional platform fees or revenue share requirements. This flexibility makes iHeartRadio a compelling home for both established and emerging podcasters looking to diversify their content formats and grow engagement.Brands and advertisers may also benefit from richer video inventory and engagement metrics as podcasts evolve from audio-only formats into multimedia experiences, broadening opportunities for sponsorship and audience insights.
Looking Ahead
As video podcasts continue to gain traction, iHeartMedia's free distribution platform is likely to accelerate adoption among creators and expand consumer access to video-enhanced podcast content. This evolution reflects the ongoing transformation of podcasting into a multimedia medium, blending traditional audio with immersive visuals and deeper audience connection.Explore MarTech News for the latest marketing trends, success stories, and expert insights to stay ahead in the industry.
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