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The cost of hiring an e-commerce PPC agency can vary widely depending on several factors, such as the size of your business, the scope of the services provided, and the agency's expertise. Here are some typical pricing models and ranges:
1. Monthly Retainer Fee
- Small to Medium-Sized Businesses: $1,000 - $5,000 per month
- Larger Enterprises: $5,000 - $20,000+ per month Agencies may charge a flat monthly fee based on the amount of work they will handle, such as managing PPC campaigns , optimizing ad copy, keyword research, and reporting.
2. Percentage of Ad Spend
- Agencies typically charge 10% to 20% of the total ad spend. For example, if your monthly ad spend is $10,000, an agency may charge $1,000 to $2,000 for managing that budget.
3. One-Time Setup Fees
Some agencies charge a one-time setup fee, especially if they are creating an account from scratch or setting up an extensive campaign.- Typical Range: $500 - $5,000 (depending on complexity)
4. Project-Based Fees
If you're looking for a specific project, such as a short-term campaign or consultation, some agencies charge a flat fee.- Project Fees: $1,000 - $10,000+ depending on the project scope.
5. Performance-Based Fees
In this model, the agency's compensation is based on the results they achieve, such as conversions, sales, or ROI.- Varies: The agency may charge a base fee plus a performance bonus based on agreed-upon KPIs.