John Brown
Member
Flam, an AI interactive content company, has raised $40 million in Series B funding led by QED Investors as it works to expand its platform and strengthen its global enterprise business. The new capital will support the company’s development of AI interactive content and broader product and sales expansion.
The funding round also included Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan. Existing investors RTP Global and Dovetail also participated in the round, increasing their investment in the company.
Flam Raises $40 Million in Series B Funding
The latest financing provides Flam with additional capital to develop its AI models, expand its product portfolio, and grow its enterprise sales operations globally.Founded in 2021, Flam has built a platform focused on creating interactive digital experiences that combine AI, visual content, and real-time interaction. The company is positioning its technology as an alternative to conventional passive digital content.
Flam has secured more than 100 enterprise customers over the past six quarters, according to the company. Its customer base includes major organizations using the platform for marketing, product visualization, learning and development, entertainment, customer engagement, customer support, and sales.
QED Investors Leads the Funding Round
QED Investors led Flam’s Series B round, bringing additional institutional backing to the company as it expands its AI-powered content technology.Other investors participating in the financing include Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan, and Shah Rukh Khan. Existing backers RTP Global and Dovetail also participated.
The mix of new and returning investors provides Flam with additional financial resources as it expands research and development and increases its presence in enterprise markets.
Flam Develops AI-Native Interactive Content
Flam develops AI models and products designed to make digital content more interactive. Its current product portfolio includes Flicks, Airboards, and Visual Agents.Flicks enables interactive video experiences where users can change elements such as characters, products, or scenes during playback. Flam says its technology can support variations within a single video experience while maintaining low switching latency.
Airboards focuses on interactive 3D content delivered through camera-based interfaces. The technology allows users to interact with 3D experiences through touch, voice, and haptic feedback without requiring a traditional application download.
The company’s Visual Agents product focuses on AI-powered digital humans. Flam describes the technology as creating photorealistic visual avatars capable of communicating with users through natural expressions across more than 60 languages.
Enterprise Customers Use Flam Across Multiple Applications
Flam's technology has applications across marketing, commerce, customer engagement, entertainment, education, and sales.The company says its enterprise customers include organizations such as Google, Emirates, and KFC. Other reports have also identified companies including State Farm and Diageo among Flam's customers.
These use cases demonstrate the company's focus on transforming traditional digital touchpoints into interactive experiences.
For marketers, interactive content can provide new ways to showcase products and campaigns. Companies can also use visual agents and interactive experiences to support customer communication, product education, and sales activities.
Funding Will Support Product and AI Development
Flam plans to use the new funding to increase investment in research and development while continuing to expand its product suite.The company is developing a family of AI models that support its interactive content products. Its platform currently includes models such as Fable, Fantom, Falcon, Finesse, and Forge.
The funding will also help Flam expand its enterprise sales operations internationally. This comes as businesses increasingly explore AI applications that extend beyond text generation and static media.
By investing in its technology and commercial operations, Flam aims to expand the adoption of interactive AI experiences among enterprise customers.
Moving Beyond Traditional Digital Content
Flam is building its platform around the idea that AI can make online content more dynamic and responsive.Traditional digital content often delivers the same experience to every user. Flam's products are designed to introduce interactive elements that can respond to user actions and provide more personalized experiences.
The company's product portfolio reflects this approach, ranging from interactive video and 3D experiences to AI-powered visual agents.
This model could give brands additional ways to engage audiences across digital channels, particularly as businesses look for more interactive approaches to marketing, commerce, and customer service.
Flam Expands Its Global Enterprise Ambitions
The $40 million Series B gives Flam additional resources to expand its technology and enterprise footprint.The company's growth in enterprise customers over recent quarters provides a foundation for its next phase of expansion. Flam plans to continue developing its AI models while introducing additional capabilities across its interactive content platform.
As AI adoption expands across marketing and customer experience, Flam is targeting businesses that want to combine artificial intelligence with immersive and interactive digital content.
The latest funding round therefore marks another step in Flam's effort to build an AI-native content platform and expand its presence in global enterprise markets.
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