John Brown
Member
We are pleased to announce that the Expereo Noel Hamill appointment marks a significant step in our mission to strengthen global marketing leadership, elevate brand presence, and drive competitive growth of the expereoOne Network-as-a-Service platform. Noel Hamill joins us as Chief Marketing Officer (CMO), reporting to CEO Ben Elms, bringing more than two decades of high-impact marketing experience across global SaaS and consumer brands.
Why the Appointment Matters: Strategic Context and Market Opportunity
As a leading provider of Managed Network as a Service (NaaS), Expereo has built a reputation for connecting people, places and things globally with operations spanning over 190 countries. In today’s digital-first economy, enterprises are increasingly demanding unified network solutions that deliver speed, reliability and scalability across geographies. By appointing Hamill, Expereo signals its intent to sharpen its go-to-market strategy, strengthen channel and enterprise acquisitions, and elevate its narrative in a market transitioning toward agile, cloud-centric network experiences.Hamill’s background includes senior marketing leadership roles at SaaS and consumer brands such as EE, Ladbrokes, PG Forsta and parcelLab equipping him to bridge enterprise and consumer mindsets across global regions. This mix of experience is particularly relevant as Expereo expands its footprint in enterprise and wholesale segments, and positions its expereoOne platform for broader adoption and brand leadership.
Hamill’s Mandate: What He’s Bringing to Expereo
In his new role, Hamill will steer Expereo’s global marketing organisation and be pivotal in building the company’s next chapter of growth. Key dimensions of his mandate include:- Leading the global marketing strategy, including brand positioning, demand generation, customer acquisition, and retention across enterprise and wholesale channels.
- Expanding market share and accelerating adoption of the expereoOne platform, which bundles Global Internet, SD-WAN/SASE and Enhanced Internet solutions under the NaaS model.
- Bringing deep international experience covering Asia, Australia, the Americas and Europe enabling tailored regional go-to-market tactics and customer-centric strategies.
- Working closely with the CEO and executive team to align marketing with sales, product, and partner ecosystems ensuring message, delivery, and growth levers are tightly integrated.
Market Dynamics: NaaS Growth and the Role of Marketing
The network services landscape is undergoing a transformation. Enterprises now expect network functionality to resemble product-led experiences simple to adopt, transparent in performance and aligned with business outcomes. As one industry commentary noted, the role of marketing in a platform-led environment is evolving:“Platform-led growth is rising … that calls for a CMO who turns complex delivery into clear outcomes: uptime, visibility, and speed.”
For Expereo, operating globally across enterprise and wholesale segments marketing means must serve multiple routes-to-market: direct enterprise engagement, channel distribution, wholesale partnerships and ecosystem-driven growth. Hamill's appointment aligns with this multi-motion requirement, his experience enabling large-scale marketing across regions will support Expereo's ambition.
Furthermore, as the business is backed by private equity (via Vitruvian Partners since 2021), the first 90-day agenda will likely prioritize pipeline health, sharpened positioning and a few marquee customer wins to demonstrate scalable traction.
Expereo's Strengths & Hamill's Leverage Points
Expereo brings a series of strengths to leverage under Hamill's marketing leadership:- Global scale: Servicing enterprise and government sites in over 190 countries, with a partner ecosystem of 2,300+ players.
- Trusted relationships: With global enterprises, including major portions of the Fortune 500.
- A unified platform (expereoOne) offering Global Internet, SD-WAN/SASE and enhanced network services under a managed NaaS model attractive as enterprises seek simpler vendor-consolidated delivery.
- Global leadership: With Hamill's arrival, marketing now has a seasoned leader capable of articulating global, multi-segment narratives.
Challenges and Areas of Focus for the New CMO
While the opportunity is considerable, Hamill will face a number of strategic imperatives:- Harmonizing enterprise-level messaging (high-touch, complex sales cycles) with wholesale and channel-driven growth (which often requires self-serve, partner-enablement strategies).
- Elevating brand awareness in a domain where network services are often bolt-ons rather than differentiated offerings, marketing must articulate why Expereo's model matters.
- Demonstrating measurable growth in customer acquisition and retention in regions with highly diverse regulatory, cultural and operational conditions.
- Aligning marketing spend and positioning with business outcomes under private-equity expectations emphasizes speed to value, growth metrics, and ROI.
What This Means for Stakeholders: Customers, Partners & Investors
- Customers will benefit from sharper marketing that addresses pain points directly, clearer messaging around global connectivity, and stronger partner-led solutions aligned to their regional and vertical needs.
- Partners (including distributors, MSPs, channel resellers) can expect deeper marketing enablement, ecosystem content, and campaign-driven frameworks that support joint go-to-market movements.
- Investors and leadership will view this appointment as a sign of maturity. Marketing now has a dedicated, experienced leader, which helps validate the growth strategy and signals readiness for the next phase of scale.
Looking Ahead: Setting the Stage for Growth
The appointment of Noel Hamill as CMO positions Expereo at a pivotal moment. With his leadership, we are set to execute marketing strategies that not only amplify our global brand but also drive measurable growth across enterprise and wholesale markets. Our focus will be on:- Strengthening our value proposition and market differentiation of the expereoOne platform.
- Accelerating global reach, with targeted campaigns across EMEA, APAC, Americas and LATAM.
- Building strong partner and ecosystem aligned marketing programs.
- Driving demand generation, customer acquisition, and retention through compelling proof-points and thought leadership.
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