John Brown
Member
In a landmark outcome for omnichannel marketing, Attentive drives nearly $2 billion in revenue for brands during Cyber Week 2025 underscoring the impact of its AI-powered messaging platform.
The company reported sending more than 5.7 billion high-performance messages (via SMS, email, and push) throughout the week, marking a 46 % increase over last year. This scalability and reliability with zero downtime supported over 8,000 brands globally during the season’s most competitive shopping period.
AI-Driven Personalization Is the Secret Behind the Surge
According to Attentive, brands that leveraged its “agentic AI” capabilities saw growth rates two times faster than those that did not use AI.By delivering the right product recommendations, to the right audience, at precisely the right time and through each customer’s preferred channel these AI-driven campaigns achieved higher engagement, more conversions, and ultimately, significantly boosted revenue.
Omnichannel Messaging: SMS, Email, Push All Played a Role
The record results were powered by a coordinated omnichannel strategy: SMS, email and push notifications worked together to reach customers effectively.- SMS proved particularly powerful, delivering the highest growth in revenue among channels.
- Email campaigns also saw improved performance, with better engagement metrics compared to the previous year.
- The combined effect of using all channels helped brands maximize reach without sacrificing personalization.
What the Numbers Reveal Scale, Speed, and Consistency
- Over 5.7 billion messages were dispatched during Cyber Week, the highest volume ever for Attentive.
- The 46 % year-on-year increase in message volume shows both growth in demand and platform capacity.
- Brands powered by AI via Attentive achieved roughly double the growth rate compared to non-AI users.
- The nearly $2 billion in cumulative revenue reflects how powerful personalized, data-driven messaging can be during peak retail events.
Why This Matters for Retailers and Marketers
This performance combining personalization, scale, and multichannel delivery demonstrates a powerful lesson: in a crowded retail environment, success goes to brands that deliver relevant, timely, and personalized communications at scale. Attentive’s results suggest that AI-enabled marketing is no longer a “nice-to-have,” but a critical advantage for high-volume shopping events.Brands that ignore personalization or rely only on broad-stroke marketing may struggle to compete with those using advanced AI-based orchestration. On the other hand, retailers embracing this approach can convert peak-season traffic into substantial gains not just for a day, but across campaigns.
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