John Brown
Member
Amplitude adds revenue analytics through InfiniGrow deal , announcing the acquisition of InfiniGrow an AI-powered marketing analytics company to extend its platform beyond traditional analytics into advanced revenue measurement, forecasting and optimization that connects marketing efforts directly to business outcomes.
San Francisco-based Amplitude, Inc. revealed the strategic move on January 14, 2026, underscoring its commitment to closing the gap between data insights and actionable decisions for marketers and revenue teams by embedding InfiniGrow's intelligent analytics into its widely used AI analytics platform.
Bridging Analytics and Business Outcomes
Marketing and product teams often struggle to turn vast amounts of data into clear, actionable insight especially when it comes to understanding how specific activities drive revenue. InfiniGrow's AI-first technology enhances Amplitude's capabilities by enabling users to measure, forecast and optimize the impact of marketing on revenue with advanced scenario modeling and what-if analysis.This integration shifts analytics from backward-looking reporting to forward-looking business planning, allowing marketers insights to test assumptions, explore trade-offs and make more confident budget and campaign decisions using unified across channels and customer journeys.
Enhancing Actionable Insights and Forecasting
InfiniGrow's analytics were built to answer complex questions marketers face daily such as which tactics drive the most revenue, how different budget scenarios could play out, and what adjustments will improve performance. By bringing these capabilities into Amplitude's platform, the combined solution helps teams cut through data noise and focus on activities that directly influence growth.In addition to revenue impact and attribution, the new functionality offers real-time visibility into performance across marketing, sales and finance data, giving organizations a clearer picture of customer behavior and business outcomes that spans the full customer lifecycle.
Strategic Vision and Future Integration
According to Amplitude's leadership, the acquisition of InfiniGrow strengthens the company's vision of uniting product, marketing and revenue analytics on a single platform, enabling organizations to turn complex data into clear decisions teams can act on confidently.As the integration progresses through 2026, Amplitude plans to embed InfiniGrow's revenue analytics deeply into its core offerings, enhancing session-based analytics and preserving contextual data to ensure that marketing actions are rooted in accurate, real-business insights.
Why This Matters for Businesses
In an era where data is abundant but actionable insight is scarce, combining Amplitude's behavioral and product analytics with InfiniGrow's revenue-centric forecasts and optimization capabilities gives organizations a more complete view of how digital strategies translate into measurable business value.By helping teams move faster, make smarter decisions and tie activity directly to revenue outcomes, this expanded analytics horizon aims to democratize advanced revenue insight across marketing, product and growth teams enabling more strategic, tighter planning alignment and better business performance.
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