410-101學習指南 - 410-101測試,410-101測試

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NEW QUESTION 44
Your client has been running a retail shop for the past 20 years.
In order to grow sales, they want to launch a new online store where people can buy products directly on their website. They can share with you a customer database of 20,000 customers who have bought a product in the past 2 years.
For the campaign, you need to reach out to existing customers, and people within a 10-mile radius from the stores.
What type of audiences should you build?
Choose only ONE best answer.
  • A. You should first do a custom audience with the database, and then, a similar audience optimized for similarity.
  • B. You should do a similar audience with the customer database, and then, launch a reach campaign to people in a 10-mile radius.
  • C. You should first, do a custom audience with the database, and a similar audience optimized for similarity.
    Then use the similar audience as a base for a new core/saved audience, and reduce the similar audience to a 10-mile radius from the stores.
  • D. You should first do a custom audience with the database, and then, a similar audience optimized for reach.
Answer: C
Explanation:
Explanation
The first audience you need to build is the custom audience with the customer database. This audience will allow you to reach out to existing customers and run campaigns to the website.
The second audience you need to build is a similar audience with the customer database. Since you have a
20,000 baseline, you should be able to build a really good similar audience optimized for similarity.
Keep in mind that you are looking for quality over quantity in this particular case. You should select a 1% audience size.
* Choose an audience size close to 1 to optimize for similarity. Your Lookalike Audience will likely be small, with a high resemblance to your seed.
* Choose an audience size close to 10 to optimize for reach. Your Lookalike Audience will be larger,
* but less similar to your seed.
410-101-add558cc2ad044d545fab8cf33004dde.jpg

There is a third, very important, step that still needs to be done. You need to use the similar audience you've just built and then re-segment that for the 10-mile radius.
This new saved/core audience based on a similar audience should be your best option for reaching out to new potential customers.

NEW QUESTION 45
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
  • A. You need 1 campaign with 8 ad sets and 1 ad for each.
  • B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
  • C. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
  • D. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
Answer: B
Explanation:
Explanation
Keep in mind that you are running 1 campaign with 4 ad sets. Since all changes happen at the ad set level, you need to run one campaign only.
There are 4 variables at the ad set level. So you would get the following:
Ad Set A: Bidding Option #1 + Audience #1
Ad Set B: Bidding Option #1 + Audience #2
Ad Set C: Bidding Option #2 + Audience #1
Ad Set D: Bidding Option #2 + Audience #2

NEW QUESTION 46
You finalize analyzing the customer base and found this additional information:
- They are married, city-dwellers between ages of 25-34, predominantly female who are interested in shopping and fashion.
- They are tech-savvy and primarily use iPhones to make online purchases.
- 2/3 of the customer base is from Los Angeles.
- 75% of women from the current customer base make on average one online purchase for apparel a month.
Knowing this information, what strategies would you do next?
Select all that apply.
Choose ALL answers that apply.
  • A. You should invest more than 50% of your budget in Los Angeles.
  • B. Build a similar audience of 1% based on the current customer base for Los Angeles, San Francisco, and San Diego.
  • C. Run conversion ads to the website for the new product launch to women.
  • D. Build a new core/saved audience based on married women who are interested in high-end fashion brands.
Answer: A,B,D
Explanation:
Explanation
It seems like the majority of the customer database are married women, between ages 25-34, who live in Los Angeles, and like fashion and shopping.
You should use this information as a baseline to build your next core audience.You should also build a similar audience based on this new information on the three cities where the stores are at: Los Angeles, San Francisco, and San Diego.
More than 66% of the customer base is in Los Angeles, so you should definitely allocate more than 50% of your budget to this market. Unless the case said it wanted to grow specific areas, you need to allocate budget according to the data in your analysis.

NEW QUESTION 47
What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.
  • A. Block certain categories in your Ads Manager.
  • B. Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
  • C. Change your core audience's interests to exclude certain content categories.
  • D. Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.
Answer: A,B,D
Explanation:
Explanation
acebook offers 3 brand safety tools for blocking your ads from running alongside certain types of content within Instant Articles, Audience Network and In-Stream Video placements:
* Placement opt-out
You can opt-out from showing your ads in Instant Articles, In-Stream Video or Audience Network placements by removing any of these placements in the Edit Placements section of the ad create flow. Learn how to opt out of placements.
* Category blocking
You can prevent your ads from running next to certain categories of content by choosing the Exclude Categories option under the Edit Placements section in Ads Manager. Learn more about excluding content categories.
* Block lists
Block lists prevent your ads from running on specific websites or apps within the Audience Network, the Instant Articles of specific publishers and videos of Pages included in the Facebook in-stream placement.
Learn how to Create Block Lists.

NEW QUESTION 48
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