Kết quả tìm kiếm

For the account-based marketers, how are you utilizing ABM intent data to prioritize outreach? In my experience, tracking things like content downloads and looking at product search will help to pin-point the high-value accounts that are actively searching for solutions. This not only saves...

Has anyone noticed how companies are asking for call-back consent now before calling prospects? Personally, I think it is a great move - getting explicit consent not only shows your respect for customer privacy, but it also helps to form a compliant calling strategy. It's also helped my follow...

I'm interested in how everyone here organises the b2b lead generation funnel for maximum conversion. My model is built on a careful mapping of the buyer journey, beginning with awareness, moving through education and nurturing, and cultivating in a smooth sales handoff. I've noticed that...

Has anyone successfully implemented Account-Based Marketing for ultra-targeted B2B initiatives? I've observed the true value materializing when sales and marketing collaborate to identify the most promised accounts and serve tailored messaging continuously across the pipeline. Starting with...