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Cannes, France: Sprout Social has expanded its Snapchat Integration, giving brands a more efficient way to connect with one of the most active social media audiences. The latest enhancement enables businesses to plan, schedule, and automatically publish Snapchat Stories and Spotlights directly through Sprout Social's AI-powered Social Intelligence Platform, helping marketers simplify content management while maintaining a stronger cross-platform presence.
The announcement was made during the Cannes Lions International Festival of Creativity, where Sprout Social introduced the new capabilities to support businesses looking to strengthen their omnichannel marketing strategies. The integration is now available to all Sprout Social customers.
Snapchat remains one of the most frequently used social platforms among younger consumers, with users opening the app more than 30 times per day on average. This growing engagement has encouraged more brands to invest in Snapchat as a key channel for increasing brand awareness and building stronger customer relationships.
Through the expanded integration, marketers can publish both Stories and Spotlights without leaving the Sprout Social platform. The Spotlight feature also provides an opportunity for brands to reach new audiences through Snapchat's content discovery algorithms.
Scott Morris, Chief Marketing Officer at Sprout Social, said brands need better tools to maintain a consistent presence across platforms while improving operational efficiency.
"To stay ahead, brands need the infrastructure to show up consistently where their audience's attention lives, without sacrificing efficiency. Snapchat offers brands a unique opportunity to build familiarity within highly engaged communities while also reaching new audiences in moments of discovery. By bringing Snapchat publishing directly into Sprout, we are helping to remove workflow complexity and supporting brands in maintaining a consistent presence across both of those dynamics. That combination of sustained connection and expanded reach helps turn attention into meaningful business impact."
Grace Kao, Chief Marketing Officer at Snap Inc., emphasizes the growing importance of authentic customer engagement.
"As the relationship between brands and consumers becomes increasingly dynamic, marketers need new ways to create meaningful connections at scale. We believe the future belongs to brands that earn attention through creativity and cultural relevance, not interruption. Our partnership with Sprout Social is rooted in that vision, helping build stronger relationships with their audiences and drive long-term business impact."
The expanded publishing capabilities build on the recent integration of Snapchat into Sprout Social's Influencer Marketing solution, further strengthening the collaboration between the two companies. Marketers can now manage Snapchat Stories and Spotlights alongside content for other social platforms using Sprout's centralized publishing calendar.
By reducing the need to switch between multiple tools, the platform helps social media teams organize campaigns more efficiently while maintaining a consistent publishing schedule across channels.
The new integration also addresses the growing demand for high-volume content production. Automated scheduling combined with AI-powered content support allows marketing teams to move campaigns from planning to execution more quickly while ensuring consistent messaging across multiple platforms.
In addition to publishing capabilities, marketers can access Snapchat audience insights, Public Stories, and Spotlight performance data to evaluate creator partnerships and identify influencers that align with campaign objectives.
The launch reflects a broader industry trend toward consolidating content planning, publishing, and performance tracking within a single platform. As brands continue to increase investments in social commerce and creator-led marketing, integrated solutions that simplify campaign management are becoming increasingly valuable.
To mark the launch, Sprout Social CMO Scott Morris and Snap Inc. CMO Grace Kao will also participate in an exclusive fireside discussion at the Cannes Lions International Festival of Creativity. The session will focus on how brands can capture audience attention on Snapchat and build stronger customer engagement through consistent and creative storytelling.
Explore MarTech News for the latest marketing trends, success stories, and expert insights to stay ahead in the industry.
The announcement was made during the Cannes Lions International Festival of Creativity, where Sprout Social introduced the new capabilities to support businesses looking to strengthen their omnichannel marketing strategies. The integration is now available to all Sprout Social customers.
Snapchat remains one of the most frequently used social platforms among younger consumers, with users opening the app more than 30 times per day on average. This growing engagement has encouraged more brands to invest in Snapchat as a key channel for increasing brand awareness and building stronger customer relationships.
Through the expanded integration, marketers can publish both Stories and Spotlights without leaving the Sprout Social platform. The Spotlight feature also provides an opportunity for brands to reach new audiences through Snapchat's content discovery algorithms.
Scott Morris, Chief Marketing Officer at Sprout Social, said brands need better tools to maintain a consistent presence across platforms while improving operational efficiency.
"To stay ahead, brands need the infrastructure to show up consistently where their audience's attention lives, without sacrificing efficiency. Snapchat offers brands a unique opportunity to build familiarity within highly engaged communities while also reaching new audiences in moments of discovery. By bringing Snapchat publishing directly into Sprout, we are helping to remove workflow complexity and supporting brands in maintaining a consistent presence across both of those dynamics. That combination of sustained connection and expanded reach helps turn attention into meaningful business impact."
Grace Kao, Chief Marketing Officer at Snap Inc., emphasizes the growing importance of authentic customer engagement.
"As the relationship between brands and consumers becomes increasingly dynamic, marketers need new ways to create meaningful connections at scale. We believe the future belongs to brands that earn attention through creativity and cultural relevance, not interruption. Our partnership with Sprout Social is rooted in that vision, helping build stronger relationships with their audiences and drive long-term business impact."
The expanded publishing capabilities build on the recent integration of Snapchat into Sprout Social's Influencer Marketing solution, further strengthening the collaboration between the two companies. Marketers can now manage Snapchat Stories and Spotlights alongside content for other social platforms using Sprout's centralized publishing calendar.
By reducing the need to switch between multiple tools, the platform helps social media teams organize campaigns more efficiently while maintaining a consistent publishing schedule across channels.
The new integration also addresses the growing demand for high-volume content production. Automated scheduling combined with AI-powered content support allows marketing teams to move campaigns from planning to execution more quickly while ensuring consistent messaging across multiple platforms.
In addition to publishing capabilities, marketers can access Snapchat audience insights, Public Stories, and Spotlight performance data to evaluate creator partnerships and identify influencers that align with campaign objectives.
The launch reflects a broader industry trend toward consolidating content planning, publishing, and performance tracking within a single platform. As brands continue to increase investments in social commerce and creator-led marketing, integrated solutions that simplify campaign management are becoming increasingly valuable.
To mark the launch, Sprout Social CMO Scott Morris and Snap Inc. CMO Grace Kao will also participate in an exclusive fireside discussion at the Cannes Lions International Festival of Creativity. The session will focus on how brands can capture audience attention on Snapchat and build stronger customer engagement through consistent and creative storytelling.
Explore MarTech News for the latest marketing trends, success stories, and expert insights to stay ahead in the industry.