John Brown
Member
ARS names Horizon Next Media to boost media innovation, selecting the performance-oriented agency as its media agency of record (AOR) to lead a more strategic, video-led and analytics-driven media strategy across local markets and help accelerate customer growth for its portfolio of service brands.
American Residential Services (ARS), one of the largest providers of air conditioning, heating and plumbing services in the United States, announced on February 24, 2026 that Horizon Next will manage local media planning, activation and measurement across more than 55 key markets for its network of 25 brands.
Strategic Media Leadership for Local Growth
Under the agreement, Horizon Next will craft and execute a disciplined, video-focused media plan tailored to the local dynamics of ARS’s markets, using data-centric insights to improve how and where media investments are deployed. The agency’s responsibilities include strategy development, media activation across video, audio and out-of-home (OOH) channels, and performance measurement to ensure campaigns deliver stronger reach and impact.By combining video leadership with advanced measurement frameworks, ARS aims to enhance precision in its media execution while identifying opportunities to optimise local investment and generate measurable business outcomes including improved visibility and customer engagement in competitive markets.
Why This Matters for ARS and the Home Services Category
According to ARS leadership, local media effectiveness depends on both strategic precision and deep analytics, especially in home services where consumer decisions are tied to search behaviour, regional demand and brand familiarity. Partnering with Horizon Next reflects ARS’s focus on strengthening local media effectiveness and reinforcing its ability to connect consumers with its services through smarter, data-driven media execution.Horizon Next’s experience in performance media strategy and local market optimization equips ARS with the tools needed to drive greater ROI, better media measurement and stronger growth outcomes further enhancing the brand’s presence and competitive edge in an increasingly dynamic media environment.
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