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Contractors in Los Angeles cannot use traditional marketing techniques to connect with clients since there are so many contractors competing for clients today. Even though the Local SEO Los Angeles features are still very important for visibility, a smart remodeler has been able to find an additional tool for their toolbox – that's what is known as “Social Listening.” By using both of these strategies together, kitchen remodelers can generate leads more effectively than ever by finding and selling to prospective clients before their competitors even know that they are there.
What is Social Listening and Why is it Important?
Social listening does not just include watching your own brand mentions on social media. It includes the following conversations across many different social media channels, forums and review sites; essentially, it means knowing what potential clients say, what they ask for and what they need, all in real time. This means that kitchen remodelers in Los Angeles can find and connect with a homeowner who is talking about how they are going to remodel their kitchen, complaining about their outdated kitchen or asking who they should hire for their remodel.
When marrying Local SEO Los Angeles features with Social Listening, kitchen remodelers can generate a pipeline of leads for ongoing business as soon as those homeowners are ready to hire someone to start their remodel.
How Social Listening Enhances Kitchen Remodelling SEO
Through social listening, you can find out what your potential client base is looking for instead of guessing or assuming that the basis of your business should be based on typical kitchen remodeling and phrases. Instead, through social listening, the homeowners in Los Angeles looking to remodel their kitchen could be searching for "updating my mid-century modern kitchen," or "hiring someone to install earthquake-safe cabinets." None of these phrases would come up via traditional keyword searches.
To enhance kitchen remodeling SEO results with social listening, you can utilize Reddit, Nextdoor, Facebook groups and Instagram to:
- Recognise the most current kitchen design trends. If several local homeowners are requesting "sustainable kitchen materials" or "smart home appliances," you can start to create content around those keywords and phrases.
- See the local problems that need to be solved by remodelers. A homeowner in Venice Beach might be searching social media looking for 'the best solution for my small kitchen'. Whereas a homeowner in Beverly Hills might want to see how to remodel his/her house into a high-end mansion, and will look to social media to get information.
- Find and react to homeowners who are actively searching for remodelers. A homeowner looking for a 'kitchen remodeler in Pasadena ASAP' is ready to go right now! By the time your traditional SEO efforts rank in six months, they could already have hired another kitchen remodeling company.
Implementing Social Listening for Local SEO Success
- Implement Strategic Tracking: Track relevant keywords and content through various social listening tools available online, such as Hootsuite, Mention, or Brand24 (ie “kitchen remodel Los Angeles”, “need contractor recommendation” and more localised like “Sherman Oaks” and similar keywords). Monitor where homeowners in the LA area congregate online (ie local Facebook groups, Nextdoor and other similar communities).
- Develop Hyper-Local Content: Use social listening insights to identify the preferences of the specific neighbourhoods in Los Angeles. For instance, when Sherman Oaks residents are talking about open-concept kitchens, create a blog optimised for the keywords “open-concept kitchen remodel in Sherman Oaks.” This hyper-local content will strengthen your Local SEO in Los Angeles.
- Authentically Interact: When you find content that is relevant to your service, always provide genuine value without trying to sell them anything. Answer their questions to add value, share insight, share expertise, etc. Include links to your helpful blog posts from your website so you drive traffic while simultaneously building authority signals that help improve kitchen remodel SEO.
- Optimise For Voice & Conversation Search: Social listening will show you how people actually speak when searching for information related to kitchen remodelers, as opposed to how they search for this same information through Google. Instead of saying “Kitchen renovation services Los Angeles,” people are saying, “Who does good kitchen remodels near me?” Use these types of naturally occurring, conversation-based searches in your content development process as often as possible.
Calculating Your Return on Investment with Social Listening
One of the most effective ways to utilise social media is to track performance metrics that matter. In terms of social listening, measure the following:
- Identified Number of Qualified Leads Via Social Media
- Conversion Rate of Social Media Engagement to Requesting a Consultation
- Identified Keywords Related to Your Products/Services through Your Social Media Channels
- Improved Local Search Ranking for Keywords From Social Media Channels
Gaining a Competitive Advantage
Many kitchen remodelers across the Los Angeles area continue to compete with one another for the same crowded and saturated keywords. A proven method of social listening will enable you to uncover new opportunities and reach out to new potential customers that your competitors have yet to identify. When you combine this with a strong foundational understanding of Local Search Engine Optimisation in Los Angeles, you are not simply waiting for consumers to find you; you are proactively reaching out to your potential customers.
With kitchen remodeling in Los Angeles generating $2 billion annually, any contractor who has mastered kitchen remodeling Search Engine Optimization AND social listening will dominate. Start using social listening today, and you may be surprised to discover that your next customer is already having conversations about their need for the products/services you provide.