What are the biggest challenges to advertise adult products?

Scott Peterson

New member
I’ve been wondering this for a while now, and I figured I’d throw it out here to see if others feel the same. Every time someone talks about trying to advertise adult products, the conversation quickly turns into a list of problems instead of wins. It honestly feels like this niche plays by a totally different set of rules compared to everything else.

One of the first pain points I ran into was platform rejection. You can spend hours setting things up, only to have ads disapproved with vague reasons. Sometimes nothing looks wrong, yet the campaign still gets shut down. That alone can be frustrating enough to make people give up early. On top of that, there’s always the fear of getting accounts restricted, which makes you second guess every word and image you use.

Another big challenge is traffic quality. Even when ads do get approved somewhere, the clicks don’t always mean interest. I’ve seen traffic come in that looks good on paper but doesn’t convert at all. It makes you wonder if people are clicking out of curiosity instead of intent. That can burn through a budget pretty fast and leave you questioning whether the whole thing is worth it.

From my own experience, trial and error plays a huge role here. What didn’t work for me was copying strategies from mainstream products. Adult audiences behave differently, and messaging that’s too flashy or vague tends to backfire. What worked a bit better was being clear, toned down, and realistic about what’s being offered, without trying to push boundaries too hard.

I also noticed that where you place ads matters just as much as how they look. Not all networks are built for this space, and forcing adult offers onto general platforms feels like swimming upstream. Once I started looking into places that actually allow and understand this niche, things became less stressful. Policies were clearer, and I didn’t feel like I was constantly waiting for something to break.

If you’re still stuck or just trying to learn the basics, reading how others advertise adult products in allowed environments helped me understand what’s realistic and what’s not. It didn’t solve everything overnight, but it gave me a clearer picture of the limits and possibilities.

At the end of the day, the biggest challenge isn’t just ads getting rejected. It’s finding the patience to test, adjust, and accept that progress here is slower. If you go in expecting quick wins, you’ll probably be disappointed. But if you treat it like a long learning curve, it becomes a lot more manageable.
 
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