John Brown
Member

Brandi AI today unveiled its Generative Engine Optimization (GEO) platform , a first-of-its-kind solution designed to help brands dominate AI-generated answers and gain visibility in the evolving landscape where buyer discovery shifts from search bars to conversational AI.
“Buyers no longer scroll; they ask AI directly,” said Brandi AI's CEO Leah Nurik. “If your brand isn't cited, it effectively doesn't exist.” With this launch, Brandi empowers marketers to make their impact visible and own the conversations AI surfaces.
The Shift: From SEO to AI Visibility
As consumer behavior evolves, search engines are being enhanced or even replaced by AI systems that summarize, consolidate, and deliver answers. According to studies quoted in Brandi's launch announcement:- Over 50% of US consumers already use AI tools to research products.
- 89% of B2B buyers rely on generative AI in their self-directed discovery process.
What Brandi's GEO Platform Offerings
Brandi's GEO platform blends data intelligence, workflow alignment, and continuous visibility measurement to help brands compete in the AI era. Key features include:- Competitive Market Intelligence
Brandi's Competitive Market Universe™ maps how often brands appear in AI-generated answers, where competitors are cited, and where brand mentions are missing—revealing gaps and opportunities. - Actionable GEO Framework
The platform provides a structured process to analyze AI prompts, detect content or technical deficits, and prioritize interventions for improved visibility. - Intent Alignment & Content Enhancement
Brandi helps brands tune existing pages to match real user prompts, increases the likelihood of being cited all while maintaining the brand's voice and style. - Seamless Integration & Analytics
The GEO system integrates into existing SEO, content, and PR workflows requiring no major replatforming. Real-time analytics guide teams with insights and next steps.
Early Traction & Use Cases
Through its Early Access program, Brandi has already enabled:- CMOs to measure AI visibility and defend marketing investments
- SEO and content teams to convert ordinary pages into AI-citable assets
- Product marketing and launch teams to align content with AI question flows
- PR teams to identify publishers frequently cited by AI systems
- Startups to compete against incumbents using smart AI visibility tools
- Brands to avoid being invisible in AI-powered buyer journeys
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