What’s a Good Daily Budget for a Finance PPC Test Campaign?

Looking to run small tests—what budget would you recommend?

A good daily budget for a finance PPC test campaign typically ranges between $50 to $150, depending on your target keywords' competitiveness and your overall marketing goals. Finance-related keywords often have high CPCs, so starting with at least $50 per day allows you to gather meaningful data on ad performance, click-through rates, and conversions. As you analyze results, you can adjust the budget to scale what works best while staying cost-efficient.

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