I'd like to hear how other marketers approach PR and SEO for blockchain companies.
Press release distribution can help communicate news and potentially bring referral traffic or earn additional brand mentions. However, I wouldn't assume every syndicated placement creates a valuable SEO backlink...
One placement carries rarely a launch. Here is how I'd layer coverage around PR distribution on BlockCrux for an infrastructure or protocol announcement.
Layer 1: the technical reader. BlockCrux is described on its listing as aimed at blockchain builders and innovators. Lead with the facts...
For a token launch, exchange listing, funding round or major ecosystem milestone, distribution to a crypto-native audience can be more relevant than broad business media.
I've been looking at press release distribution for CoinGape for that reason. The publication has an active press-release...
I've seen plenty of partnership announcements that basically say:
"Project A is excited to partner with Project B."
And then there isn't much explanation of what the partnership actually does.
For me, a useful announcement should explain the reason for the partnership, what each side...