For a token launch, exchange listing, funding round or major ecosystem milestone, distribution to a crypto-native audience can be more relevant than broad business media.
I've been looking at press release distribution for CoinGape for that reason. The publication has an active press-release...
I've seen plenty of partnership announcements that basically say:
"Project A is excited to partner with Project B."
And then there isn't much explanation of what the partnership actually does.
For me, a useful announcement should explain the reason for the partnership, what each side...