Brijesh Prajapati
New member
Machine learning plays a pivotal role in customer segmentation and personalized marketing strategies by analyzing vast datasets to identify patterns and preferences. Through clustering algorithms, it groups customers with similar traits, behaviors, and purchasing habits, enabling businesses to tailor marketing campaigns accordingly. Predictive models forecast future actions, helping companies anticipate customer needs and targeted deliver promotions or recommendations. Moreover, machine learning continuously refines segmentation models based on real-time feedback, ensuring marketing efforts remain relevant and effective. By harnessing machine learning, businesses enhance customer engagement, satisfaction, and ultimately, drive revenue growth through personalized marketing strategies.